Roofing leads arrive in bursts and go cold in minutes. Plyto captures every one with the ad click that produced it, follows up while your crew is still on a roof, and tells you which campaign turned into signed jobs rather than which one got clicks.
Residential roofers
Replacements and repairs sold one homeowner at a time, where speed to the first call decides who wins.
Storm and insurance work
Demand that spikes with the weather, then vanishes. Campaigns need to move at the same speed.
Commercial roofing
Longer cycles, bigger tickets, and a pipeline that has to survive months of follow-up.
Growing crews
Past the point where the owner's phone is the CRM, not ready for an enterprise rollout.
Roofing runs on response time. A homeowner with a leak fills out three forms and hires whoever calls back first, and your team is on a job with no signal until four o'clock. Meanwhile the ad spend that produced those forms sits in a platform dashboard reporting cost per lead, a number that cannot tell you whether any of them became a signed contract. Most roofing companies end a storm season knowing what they spent and guessing what it bought.
Form fills, ad leads, and calls become contacts the moment they land, and the follow-up you approved goes out immediately with a booking link. The crew stays on the roof; the lead still hears back inside five minutes.
Ask for a campaign targeting the neighborhoods that just took hail and the agent drafts the copy, the creative, and the budget. You approve it and it goes live. Nothing spends until you press the button, and the daily cap is enforced by the system.
The ad click stays attached to the contact through inspection, estimate, and close, so your reporting says the storm campaign produced $84,000 in signed work rather than 61 leads at $47 each.
Stages are yours to name: inspection scheduled, estimate sent, waiting on adjuster, scheduled, complete. Ask the agent to move a job and it moves, with the change written to the audit log.
An example run, using the product as shipped:
Monday: a storm passes. You ask for a campaign on the affected zip codes. The agent drafts copy and creative, you adjust the budget cap and approve, and it is live before lunch.
Tuesday: 23 form fills. Each becomes a contact carrying the ad and the neighborhood, and each gets the follow-up you approved with a link to book an inspection.
Wednesday: 9 inspections on the calendar. Two homeowners never replied, so the agent flags them and drafts a second touch for your approval.
The following Monday: the morning brief reports which zip codes produced booked inspections, which produced nothing, and proposes moving the budget accordingly.
No, and it should not try. Keep your estimating, material ordering, and production scheduling where they are. Plyto handles everything before the contract is signed: the ads, the lead, the follow-up, the pipeline, and the reporting that connects them.
It tracks them as pipeline stages, so you can see how much work is sitting with an adjuster and for how long. It does not file claims or talk to carriers, and it does not read policy documents.
Tell the agent from your phone: "add the house on Fillmore, wants a quote on a torn ridge cap." It creates the contact and the job. Those leads then get the same follow-up and show up in reporting next to the paid ones.
Plans start at $49/month with unlimited seats, so the whole crew can be in it. Ad campaigns, automations, and SEO tools are on the Growth plan at $149/month. The free trial includes every feature and no card is required.
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