Ads management used to mean an agency retainer or becoming your own media buyer. Plyto's agent does the buyer's job: drafts campaigns, prunes waste, feeds winners, reports plainly, with approval gates and hard caps before anything spends.
Owners running their own ads
You have a budget and no time to babysit Ads Manager. The agent babysits; you sign off.
First-time advertisers
Launch defaults that protect the first $100: capped bidding, junk networks off, waste blocked early.
Agencies at capacity
Let the agent do the routine optimization across client accounts; unlimited seats on every plan.
Teams burned before
Every action logged with its actor, every dollar traced to leads. No more mystery spend.
The platforms are built for professional media buyers: hundreds of settings, junk traffic on by default, reports that grade their own homework. Small businesses get the same cockpit with none of the training, so budgets leak through partner networks, wasteful search terms and bids nobody tuned. The fix is not another dashboard. It is someone competent watching yours.
Describe the goal; the agent builds the campaign, ad groups, copy and images, sized per placement. Nothing launches until you approve, and the launch screen states exactly what will spend.
Junk networks off by default, wasteful search terms flagged with one-click blocks, ads burning budget with no results called out by name each morning.
When converting searches outgrow the keyword list, the agent proposes the additions. Optimization means planting as well as pruning.
Clicks trace to leads, signups and revenue in the built-in CRM, and real conversions feed back to the ad platforms so their bidding learns from your actual customers.
An example of the division of labor:
Monday: the agent's brief flags one ad spending with nothing to show and two search terms leaking budget, each with a one-click fix. You approve both from your phone.
Wednesday: a lead converts from a search the keyword list did not cover. The agent proposes adding the phrasing family; one click, no budget change.
Friday: the weekly report says what was spent, what came back, and the one thing to change next week.
Total time at the controls: minutes. The sign-offs stayed yours the whole way.
No. Drafts are free to make and launches need your explicit approval with the daily budget stated. You can later allow specific low-risk actions to run automatically, inside caps the platform enforces.
Google Ads and Meta (Facebook and Instagram) today, including campaign creation, search term hygiene, negative keywords, bidding changes and conversion feedback.
Platform recommendations optimize for the platform's revenue and grade their own homework. Plyto sits on your side of the table: it measures results in your CRM (leads and revenue, not clicks) and tells you when the platform is wasting your money.
Ads management is part of the Growth plan at $149/month, unlimited seats, alongside the CRM, email and automations it reports into. The free trial includes it with no card.
The agent runs the ads. You keep the sign-off. Free trial, no card.
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