Free tool · no call, no card, no account
Your Google Ads account, audited in 60 seconds
Connect your account and get a graded report on the last 30 days: the search terms burning money, the network traffic that never converts, and the bidding settings quietly working against you. Every finding is arithmetic on your own data, so you can verify it line by line in Google Ads.
Google will ask for its standard Google Ads permission, because Google does not offer a read-only version of it. What we do with it: read your numbers once, nothing else. The audit has no code path that edits a campaign, we never store the access, and it expires on its own within the hour.
Wasted search spend
Every search term that took clicks and never converted, with the exact dollars it burned.
Bidding sanity
Campaigns optimizing for clicks instead of customers, and conversion bidding that Google can't actually learn from.
Junk network traffic
Partner-site and display spend with zero results. The cheapest clicks are cheap for a reason.
Ad strength and dark days
Ads Google grades Poor (they lose auctions at any bid) and days your account silently served nothing.
How the audit works
- You approve read access with Google. Google's ads permission is all-or-nothing, so the honest promise is ours: this tool only ever reads, and the access token it gets expires on its own within the hour. Nothing durable is stored.
- Plyto runs the same deterministic checks its agent runs on customer accounts every morning: waste by search term, network splits, bidding-objective sanity, Ad Strength, serving gaps.
- You get a graded report on screen and by email. What you do with it is up to you; if you want the fixes handled instead of listed, that is what Plyto is for.