Plyto is an AI ads manager for roofing companies. It writes and runs your Google Search and Facebook campaigns from your own ad accounts, builds a landing page that asks a homeowner for the two things a roofer needs (a phone number and an address), and tells you which storm campaign turned into signed work. Nothing launches without your click.
Residential repair and replacement
Leaks, missing shingles, the inspection that becomes an estimate.
Storm and insurance work
Hail week. Demand for ten days, then nothing. The campaign has to move as fast.
Commercial roofing
Fewer, bigger jobs, a longer pipeline, and a form that asks for the building.
Crews past the owner's phone
Enough calls that the owner cannot answer them from a roof.
A homeowner with water on the ceiling fills in three forms and hires whoever calls first. Your crew is on a roof. Meanwhile the search campaign is showing for 'roofing jobs', 'how to patch a roof' and 'roof cost calculator', and nobody looks at the search terms until the invoice. The two fixes are the same fix: a page that captures the phone number the moment they land, and an agent that reads the search terms every day.
Ad groups by intent: emergency leak, storm damage and insurance, full replacement, inspection. Headlines in the homeowner's words. On Facebook, a lead campaign aimed at the neighborhoods that just took weather, with your own photos of your own crews on the ad, never stock.
One page per ad group with the ad's promise in the headline, your photo, three honest steps, and a form fitted to the trade: name, phone (required), address, what happened. No work-email field on a leak page.
Every day the agent reads what people actually typed, blocks the job hunters, the do-it-yourself searches and the calculator queries, and moves budget toward the ad group producing calls. You get one note.
The click stays attached to the contact it became, so the report says which campaign produced the homeowners who booked, not just which one got the clicks. With the CRM on the Everything plan it follows them through estimate and close.
An example run, using the product as shipped:
Tuesday, hail overnight. The owner types 'storm damage roof repair and insurance claims, Spokane and the valley' and attaches four photos from last season.
The agent drafts a Google Search campaign (storm damage, hail damage, roof insurance claim) and a Facebook lead campaign for the affected ZIP codes, with one of the owner's photos on each ad, and a landing page with a phone-and-address form.
The owner changes one headline, approves Google at $60 a day (read back as $1,800 a month) and holds Facebook for a day.
Wednesday: 'roofing jobs spokane' and 'hail damage car' clicked. Both blocked the same morning.
Thursday: the launch report. Spend, clicks, nine form fills with phone numbers, and the search that produced each one.
The following week the owner asks which of the nine became estimates. The answer is in the CRM, tied to the ad.
Only if you tell the agent you are. Every credential, warranty, financing offer and timeframe in an ad or on a page has to trace to your own words or your profile. It will ask rather than assume.
Either or both. Search catches the homeowner with a leak right now; Facebook lead ads reach a neighborhood after a storm. Each is its own campaign with its own budget and its own approval.
Name, phone number (required), address, and what happened. That is the roofer's lead. The page carries your photo and your headline, and the form fill becomes a contact tied to the ad that brought it.
The draft takes a couple of minutes. Launch is your click, then Google or Facebook reviews the ads, usually within hours. Facebook can hold an ad longer; the agent resubmits if a rejection is something it can fix.
Ads Manager is $49 a month after a 14-day free trial, no card. Your ad spend is separate and runs from your own accounts at the platforms' prices, with a hard daily cap you set.
$49 a month after a 14-day trial. Nothing spends until you click.
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