Plyto is an AI ads manager for heating and cooling companies. It writes and runs your Google Search and Facebook campaigns from your own ad accounts, builds a landing page whose form asks for a phone number and an address, blocks the search terms that cannot become service calls, and shows which campaign the replacements came from. Nothing launches without your click.
Repair and emergency
AC out in July, furnace out in January. The search happens in the first hour.
Replacement and installs
The five-figure ticket, comparison shopped, won by the estimate that arrives first.
Maintenance plans
Spring and fall tune-ups sold to the homeowners you already served.
Shops between two and ten techs
Seasonal swings too big to staff a marketer for, too big to ignore.
The first hot week decides the summer. A campaign set up that week is still in review when the calls peak, and a campaign left running since spring has been paying for 'hvac jobs', 'hvac certification' and 'how to clean an AC coil' for two months. The answer is a campaign drafted early, held at a low cap, and watched daily by something that does not take July off.
Ad groups by intent: AC repair, furnace repair, replacement, maintenance. Headlines in the homeowner's words for the weather they are in. Your own photos of your own techs on the Facebook ads. Run from your own Google and Facebook accounts.
One landing page per ad group with the ad's promise in the headline, your photo, three honest steps, and a form for name, phone (required), address and what is wrong. The form fill becomes a contact tied to the ad.
The agent reads the search terms every day, blocks the job and certification searches, the do-it-yourself queries and the supplier names, and shifts budget toward the ad group producing calls. One note a day.
The click stays attached to the contact through the estimate and the install, so the report says which campaign produced the replacements, not just the clicks.
An example, using the product as shipped:
In May the owner types 'AC repair and replacement, furnace service, maintenance plans, the north Dallas suburbs' and adds photos of two recent installs.
The agent drafts a Google Search campaign with four ad groups and a landing page per group, plus a Facebook campaign for a maintenance offer the owner spelled out.
The owner approves AC repair and replacement at $30 a day, read back as about $900 a month, and holds the rest.
The first hot week arrives with the campaign already approved. The agent raises nothing; the owner raises the cap in a sentence when the calls justify it.
Day two of the heat: the report shows spend, clicks, form fills with phone numbers, and 'hvac technician jobs' already blocked.
Yes. Pausing stops spend at once; resuming needs your yes because it restarts spend. Both are one sentence, and both are in the change history.
Only when you tell it the actual offer. Financing terms, rebates, guarantees and prices come from your words or your profile; the agent refuses to invent them.
Your headline and your photo above a short form: name, phone, address, what is wrong. Three plain steps below it. No menu, no distractions, one job.
Search catches the homeowner whose AC just died. Facebook and Instagram work for maintenance plans and replacement offers to your service area. Each is its own campaign and its own approval.
Ads Manager is $49 a month after a 14-day free trial, no card. Ad spend is separate, from your own accounts, under a hard daily cap you set.
$49 a month after a 14-day trial. Hold it at a low cap until the weather turns.
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