A boutique's edge is taste and relationships, and both die in a spreadsheet. Plyto remembers who bought what, tells your best customers when the new stock lands, and traces the ad budget to purchases instead of likes.
Clothing and accessory boutiques
Drops and seasons that reward the shops able to reach their people first.
Home goods and gift shops
Gift seasons that carry the year, and a list that should be ready before November.
Online and hybrid sellers
A storefront plus a web shop, with customers who should be one list, not two.
Boutiques running their own ads
Meta ads on taste and instinct, with no line from the ad to the register.
The best boutiques know their customers by name and still have no way to reach them at scale. New stock gets an Instagram post and a hope. The customer who bought twice last season hears nothing this season. The ad budget runs on engagement metrics that have never once said which purchase they caused.
Purchases, sign-ups and conversations become one record per customer. Ask the agent who bought linen last summer and you have your launch list for this one.
Tell the agent what is landing and it drafts the announcement, segmented to the customers who buy that kind of thing. You approve it; it goes.
The Meta ad click stays attached to the customer, so the month ends with the campaign's actual revenue, not its reach.
Ask who has not bought in six months and the agent lists them and drafts the note. Bringing back a known customer beats renting a stranger from the algorithm.
An example run, using the product as shipped:
The fall collection is two weeks out. You tell the agent, and it drafts a preview email to everyone who bought in the last year, plus an ad for lookalikes with a hard cap.
You approve both. The email goes to your list; the ad goes live on Meta.
Launch week: the CRM shows who clicked, who bought, and which pieces moved, with the ad's revenue on the same page as its spend.
The month closes with a list of last-fall buyers who have not purchased yet, and a drafted note offering them first look at restocks.
No. Keep Shopify, Square, or whatever runs the register. Plyto is the marketing loop around them: the list, the announcements, the ads, and the reporting that connects spend to sales.
Yes. A CSV export from your POS or e-commerce platform is enough; contacts arrive with history intact and duplicates merged.
The $0 plan covers the CRM, a sign-up form, and 100 sends a month with no card and no expiration. Paid plans start at $49 with unlimited seats; ads and automations are on Growth at $149.
Start on the $0 plan. No card, no sales call.
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