Last updated October 17, 2026
Plyto is a product of ClientFuse LLC, a United States company. These terms are an agreement between ClientFuse LLC ("Plyto", "we", "us") and the business that opens an account ("you"). Plyto is a service for businesses. By creating an account you confirm that you are at least 18, that you are opening it for a business, and that you have authority to bind that business to these terms. "You" includes your business and everyone you let use your account.
You agree to these terms when you create an account, when you tick the box on the welcome screen, and each time you use Plyto after that. We keep a record of each acceptance: the version, the date and time, and the network address and browser it came from.
Plyto is an AI-assisted marketing and CRM platform: ad campaign drafting, launching and management on connected ad accounts, landing pages, contacts, email, automations and related tools. The Plyto agent drafts and executes work at your direction. Drafting costs you nothing on any ad platform; nothing spends money until you approve it as described in section 5.
You are responsible for everything done under your account, including by people you invite, by anyone you give your sign-in to, and by any assistant or software you connect to it. Keep your credentials and API keys secret and tell us at support@plyto.ai at once if you believe someone else has them. Until you do, actions taken with them are yours.
Team members you invite act for your business. Owners and admins can approve ad spend; editors can draft but not launch; viewers can only look. Everyone you invite is bound by these terms, and you are responsible for their actions.
You can connect your own AI assistant (for example ChatGPT, Claude or another MCP client) or your own software to Plyto with an API key or an OAuth connection. Instructions those tools give Plyto are your instructions, including a confirmation to launch, resume or raise a budget. Plyto asks such tools to confirm the amount before any spend, but we do not control how they relay that to you. You can revoke any connection or key in Settings.
When you connect an ad account (Meta, Google Ads, ChatGPT Ads, TikTok or another platform), you confirm that you are authorized to act on that account and to incur charges on it, and you appoint Plyto as your agent to create, change, pause and report on campaigns in that account, within the permissions you grant and at your direction. You choose which ad account Plyto uses when more than one is available.
The ad platform bills your ad account's own payment method for the ads that run. Plyto never holds your platform payment details and never charges you for ad spend on your own accounts; the only exception is a Plyto-run account under section 7. Your use of each platform is also governed by that platform's terms and advertising policies, and you are responsible for complying with them.
Where a platform account is reached with a key you paste into Plyto, the key is yours to keep valid and to revoke. You can disconnect an account at any time in Settings. Disconnecting removes Plyto's access; campaigns already running on the platform keep running there until you pause them, in Plyto before disconnecting or on the platform afterwards. Campaigns Plyto imports from your account are tracked and can be paused, resumed or re-budgeted from Plyto on your instruction like any other.
Plyto does not start, resume or increase ad spend without your approval. An approval is any of the following, given by an owner or admin of the business, by anyone using their credentials, or by a tool connected under section 3:
What you approve is what the confirmation showed: the platform, the daily budget, the places, the audience, the ads and where clicks go. Plyto binds the launch to those facts; if any of them changes before the launch runs, the launch stops and asks you again. Plyto may pause spend on its own (for example after a rejected ad, a spending guardrail or an exhausted prepaid balance) but never raises a budget without an approval.
Plyto keeps a record of every approval: who gave it, when, how, the facts shown, the terms version in force, and the network address and browser it came from. We also send a written confirmation to the approver (and the owner) when the campaign goes live. You agree that these records are the authoritative record of what was approved and when, unless you show they are wrong.
Review your confirmations and your campaign pages. If you believe an approval was not authorized, pause the campaign in Plyto and email support@plyto.ai within 7 days of the confirmation. An approval you do not dispute within that time is accepted. Spend that runs before you pause is yours either way, because the ad platform has already delivered it.
A daily budget is a target the ad platform aims for on average, not a ceiling for any one day. Platforms over- and under-deliver within their own rules; Meta may spend up to about 25% over a daily budget on a given day, and Google up to twice the daily budget, while keeping to a weekly or monthly total. Spend continues each day until you pause the campaign, and a campaign you pause may still be charged for ads already delivered.
Plyto's budget checks, confirmation steps, holds and automatic pauses are safeguards we operate in good faith; they are not a guarantee of any spending outcome, and the platform controls delivery and billing. Plyto cannot refund money paid to an ad platform. Billing disputes about ads that ran on your own account are between you and the platform; we will help you with the records.
Plyto does not guarantee that any campaign will be approved by a platform, will deliver, will produce leads or sales, or will cost a particular amount per result. Marketing outcomes depend on your market, your offer and the platform's auctions.
If you have no ad account of your own, Plyto may offer to run a campaign from an ad account Plyto controls. You prepay the media (your daily budget times the number of days) plus Plyto's fee, both shown as separate lines at checkout. Paying is your approval to run that campaign as it stood at checkout. The platform bills Plyto; your card is charged only by Plyto, through Stripe.
Plyto reviews a business's first Plyto-run campaign before it launches and may hold a first launch for up to 24 hours. Plyto may decline or pause a Plyto-run campaign at any time if it risks the standing of Plyto's accounts, breaks a platform policy or these terms, or looks fraudulent. Your balance is drawn down by what the platform reports as spent, which can run a day ahead of or behind the calendar; we keep about one day of budget in reserve and pause the campaign when the balance runs out, and tell you first.
Unspent media balance is refundable to your original payment method on request to support@plyto.ai. Media already spent is not refundable, and the fee is not refundable once the campaign has launched. If we decline a campaign before it launches, we refund the purchase in full. Prepaid balances have no cash value beyond this refund right and cannot be transferred.
If you use Plyto for clients, you confirm that each client has authorized you to connect its ad accounts, approve its ad spend and act for it in Plyto, and you are responsible to Plyto for every approval given in a client workspace you manage. You will give each client these terms or terms at least as protective of Plyto. A client who signs in to a white-labeled portal is your customer, not Plyto's, and you are responsible for what they see and do there.
Paid plans bill monthly through Stripe and renew automatically until canceled. Cancel any time from Settings, Billing; access continues to the end of the paid period, and we do not refund partial months. Prices and what each plan includes are on our pricing page; we may change them with at least 30 days' notice, effective at your next renewal. Plan limits are enforced in the product. Trials end on the date shown in your workspace.
AI credits (included with a plan, granted on trial or bought as a top-up) pay for the agent's work inside Plyto. They have no cash value, cannot be transferred and are not refundable, except that we refund credits for work that fails on our side. Credits do not pay for ad spend.
You are responsible for applicable taxes other than taxes on our income. If a payment fails, we may suspend paid features until it clears. If you dispute a charge with your card issuer that you authorized under these terms, we may suspend the account while the dispute is open and recover the amount and our reasonable costs.
You own the content you put into Plyto and the content Plyto makes for you at your direction, including ad copy, pictures, pages and emails, once you have paid any fees due. You give Plyto a license to host, copy, adapt and transmit that content to provide the service, including to the ad platforms and to the AI providers that do the work.
You are responsible for the content you approve and publish. It must be lawful, truthful, your own or licensed to you, and compliant with each ad platform's advertising policies, including rules on regulated products, special ad categories (such as housing, employment and credit), health claims and personal attributes. Plyto checks claims and declares special categories to help you, but you confirm the facts about your business are true and that you may make the claims your ads make. Plyto may refuse, edit or pause content that it believes breaks a platform policy, the law or these terms.
Email sent through Plyto must comply with applicable law (for example CAN-SPAM, GDPR and CASL) and honor unsubscribes. No spam, no unlawful, deceptive or harmful content, no scraping or reselling of the service. We may suspend accounts that put deliverability, our ad accounts or other customers at risk.
The agent works from your data and your instructions, and AI output can be wrong. Review anything that matters, especially ad copy, claims about your business, prices, legal or financial statements and bulk messages, before you approve it. Plyto shows you what will run before it runs, and you are responsible for what you approve.
When you keep other people's personal data in Plyto (your contacts, leads and customers), you are the controller of that data and ClientFuse LLC is your processor. We: process it only on your documented instructions, which are these terms and the way you use Plyto; make sure everyone who can access it is bound to confidentiality; protect it with appropriate security, including encryption in transit and at rest and restricted access; use only the service providers listed in our privacy policy as subprocessors, on terms at least as protective as these, and update that list before adding one so you can object; help you answer requests from people exercising their rights, and with security and impact assessments; tell you without undue delay after we become aware of a personal data breach affecting your data; delete it when you close your account (within 30 days, unless the law requires us to keep it); and give you the information you need to show that these obligations are met.
If you are in the European Economic Area, the United Kingdom or Switzerland, the European Commission's Standard Contractual Clauses (Module 2, controller to processor) are incorporated into these terms for data transferred to us in the United States, with the UK International Data Transfer Addendum for the UK and the necessary adjustments for Switzerland.
You can export your data and close your account at any time. We may suspend or close an account that breaks these terms, puts our ad accounts or other customers at risk, fails to pay, or is used for fraud, and we may pause any campaign for those reasons. On closure, live campaigns on your own accounts are paused where we still have access, prepaid balances are refunded under section 7, and sections 5, 6, 9, 14 to 17 and 19 survive.
The service is provided "as is" and "as available", without warranties of any kind, express or implied, including fitness for a particular purpose, merchantability and non-infringement. We do not warrant that the service will be uninterrupted or error-free, that any campaign will be approved or will deliver, or that any result, lead or sale will follow. Ad platforms, AI providers and payment processors are third parties whose decisions and outages are outside our control.
To the maximum extent permitted by law, Plyto is not liable for: ad spend charged by a platform under an approval given as described in section 5, or that ran before you paused a campaign; platform over- or under-delivery, disapprovals, account restrictions or billing; lost profits, revenue, customers or data; or any indirect, incidental, special, consequential or punitive damages, even if we were told they were possible.
Our total liability for all claims arising out of or relating to the service or these terms is limited to the amounts you paid Plyto for the service in the twelve months before the claim. Money you paid to an ad platform, and the media portion of a Plyto-run purchase that was spent on the platform, do not count toward that amount. Some laws do not allow certain limitations; in those places our liability is limited to the smallest amount the law allows.
You will defend and indemnify ClientFuse LLC and its officers, members and contractors against claims, losses and costs (including reasonable legal fees) arising from your content, your ads and pages, your use of the service, your breach of these terms or of a platform's policies, a dispute between you and your client or your ad platform, or an approval given under your account.
If you have a dispute with us, email support@plyto.ai first and give us 30 days to resolve it informally. Any dispute that is not resolved that way will be settled by binding individual arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, by one arbitrator, in English, with hearings by video or in Wilmington, Delaware. Either side may instead bring an individual claim in small claims court. Claims may be brought only in your own capacity, not as a plaintiff or class member in any class, consolidated or representative proceeding, and the arbitrator may not consolidate claims. You can opt out of arbitration by emailing support@plyto.ai within 30 days of first accepting these terms.
These terms are governed by the laws of the State of Delaware, without regard to its conflict of law rules. Any claim not subject to arbitration will be brought in the state or federal courts located in Delaware, and both sides consent to their jurisdiction. Any claim must be brought within one year of the event giving rise to it.
We may update these terms. For changes that affect your rights or obligations we will notify you by email or in the product; the new version applies to you 14 days after that notice, or sooner if you accept it in the product, and immediately to anyone who opens an account after it is published. If you do not agree, stop using the service and close your account before the new version takes effect. Each version is identified by its date; this is version 2026-10-17.
These terms, with the privacy policy and any order or checkout you complete, are the whole agreement between us about the service and replace any earlier one. If part of these terms is found unenforceable, the rest stays in force. Our failure to enforce a term is not a waiver. You may not assign these terms without our consent; we may assign them to a successor of the business. Neither side is liable for delays caused by events outside its reasonable control. Notices to us go to support@plyto.ai; notices to you go to the email on your account.
support@plyto.ai