Plyto is an AI ads manager for plumbing companies. It writes and runs your Google Search and Facebook campaigns from your own ad accounts, builds a landing page whose form asks for a phone number first, blocks the search terms that cannot become jobs, and shows which campaign the water heater replacements came from. You approve anything that spends money.
Emergency and repair
Burst pipes, no hot water, a backed-up main line. Searched at 11 pm, decided in a minute.
Water heaters and installs
Higher tickets, more comparison shopping, the estimate that has to arrive first.
Drain and sewer
Repeat customers and a service area that matters more than anything else in the ad.
Two-truck shops
Enough calls to need a system, not enough to hire a marketer.
Plumbing clicks are among the priciest in local search, and the searches Google matches to 'plumber' include 'plumber salary', 'how to fix a running toilet' and 'plumbing supply near me'. Each of those costs the same as a real emergency click. A campaign nobody reads daily pays for all of them. The other leak is the landing page: a homepage with a menu and a photo of the van, when the searcher wanted one phone number and one button.
Emergency, drain, water heater, repipe, each its own ad group with its own headlines so the ad answers the exact search. Service area in the copy where it belongs. Ads run from your own Google and Facebook accounts.
One landing page per ad group. Your headline, your photo, three plain steps, and a form that asks for name, phone (required), address and what happened. On mobile the call button sits at the bottom of the screen.
The agent reads the search terms daily and blocks the job seekers, the do-it-yourself searches, the supply-store queries and other companies' names. Every block is in your note, reversible in a sentence.
Every form fill becomes a contact with the campaign, ad group and ad attached. The weekly summary says cost per lead by ad group, in dollars, not a PDF.
An example, using the product as shipped:
The owner types 'water heater repair and replacement, drains, emergency plumbing, Boise and Meridian' and adds three photos of finished installs.
The agent drafts a Google Search campaign with three ad groups (emergency, drains, water heaters), a landing page per group with a phone-first form, and shows the whole thing.
The owner approves the emergency and water heater groups at $40 a day, read back as about $1,200 a month, and leaves drains for later.
Day one: 'water heater parts', 'plumber jobs boise' and 'how to relight a pilot light' clicked. Blocked by lunch.
Day two: the launch report shows spend, clicks, four form fills with phone numbers, and the search behind each.
The ads run whenever the campaign is live, and the form works at 2 am whether or not you do. If you do not take night calls, say so on the page's steps so the caller knows when to expect you back, and pause the emergency group in a sentence when you are closed for a stretch.
Only if you say you offer it. Timeframes, guarantees, licenses and prices go in ads and pages only when they come from you. The agent asks instead of assuming.
Search is where the emergency lives; Facebook and Instagram work for water heater and repipe offers to homeowners in your area, with your own install photos. Each is its own campaign and its own approval.
Yes. Plyto connects to your account and runs inside it. Everything stays yours.
Ads Manager is $49 a month after a 14-day free trial, no card. Ad spend is separate, from your own accounts, under a hard daily cap you set.
$49 a month after a 14-day trial. Launch is your click.
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