Ad platforms grade their own homework. Plyto records the click on the contact itself, follows it to the deal, and reports real outcomes back to the platform, so budgets follow revenue instead of vanity metrics.
Service businesses
Roofers, med spas, HVAC, dental: businesses that live on leads and follow-up.
Small B2B and SaaS teams
A founder and a few reps who need pipeline, email and ads without an ops hire.
Agencies and consultants
Run several client businesses from one login, unlimited seats on every plan.
Solo operators
One person doing the work of a marketing team, with an agent that keeps up.
Google says the campaign got 60 clicks. Your bank account says something else. Between those two numbers sits the gap where budgets go to die: no record of which click became which lead, which lead became revenue, and which "winning" campaign only ever won junk traffic.
A first-party visit cookie remembers the ad click across pages, so the form submission that happens three pages later still knows its gclid, keyword and campaign. Hidden-field data wins when present; the cookie fills the gaps.
Open any contact and see the source waterfall: the campaign, the search term, the form. When the deal closes, the revenue traces back to the click without a spreadsheet in between.
Real leads flow back to Google and Meta as conversions, so their bidding optimizes toward customers instead of form-fillers. A built-in funnel self-test proves the loop works before money rides on it.
Plyto's health checks flag the patterns that fake success: implausible click-through rates, partner-network traffic that never converts, spend with nothing behind it. Each flag ships with its one-click fix.
An example of the full attribution path:
Someone searches, clicks your ad, and lands on your page. Plyto's cookie records the campaign, keyword and click id.
Two pages later they submit your form. The submission carries the click data; the new contact shows exactly where it came from.
A week later the deal closes. The Sources view now shows that campaign's real cost per customer, not cost per click.
The conversion reports back to the ad platform, which starts finding more people like your actual customers.
No. Hosted forms and Plyto-built landing pages carry attribution automatically; for your own site there is a small snippet. The funnel self-test verifies the whole chain with one click.
Google Ads and Meta today, including conversion upload back to both. UTM-based attribution works for anything that can carry a link.
The visit cookie is first-party and consent-gated: where marketing consent is required, capture waits for it. No data is sold or shared for advertising.
Attribution is part of Plyto's CRM rather than a bolt-on, because the value is the click living on the same record as the deal and the revenue. The free trial lets you test the loop end to end.
Test the attribution loop on the free trial. No card required.
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