Legal clicks are among the most expensive there are, and cost per lead tells you almost nothing about whether they were worth it. Plyto responds to intake in minutes, follows up on the consults that did not sign, and reports what a channel costs per signed case.
Personal injury
Expensive clicks, long cycles, and a signed case value that makes attribution worth getting right.
Family and estate practices
Consults that take time to decide, and go elsewhere when nobody follows up.
Small firms and solos
No marketing staff, a real ad budget, and intake handled between hearings.
Firms tracking referrals
Referral sources that produce the best cases and are the least measured of anything you do.
A firm can pay well over a hundred dollars for a single click and still be profitable, or be ruined at a fraction of it, and cost per lead cannot tell the two apart. What matters is cost per signed case, and producing that number means holding onto the click through intake, consult, and signing. Most firms cannot, so the ad budget gets set by feel. The same gap swallows the consults that did not sign on the day, which is where a meaningful share of signable cases quietly goes.
Web forms, ad leads, and referrals become contacts immediately, with the response you approved going out right away and a task for whoever handles intake. Nobody waits until the end of a hearing to hear back.
The click stays attached to the contact from first touch through signing, so reporting can tell you what each channel costs per signed case and which one is quietly producing nothing.
A consult that ended undecided gets the sequence you wrote and approved rather than nothing at all. Everything sends under your name, and you see every send.
Log where a matter came from and referrals sit in the same report as paid channels, so the source producing your best cases stops being invisible next to the one with a dashboard.
An example run, using the product as shipped:
A campaign goes live after you approve the copy and the daily cap.
Each inquiry becomes a contact with its source attached, gets an immediate acknowledgment, and creates a task for intake.
You ask which consults from the last three weeks have not signed. The agent lists them and drafts a follow-up for your approval.
At month end the report shows spend, consults, and signed cases per channel, and the agent proposes where the budget should move.
No. Matters, documents, billing, trust accounting, and deadlines belong in a practice management system built for them. Plyto sits in front of that: marketing, intake, follow-up, and the reporting that connects spend to signed cases.
Treat Plyto as an intake and marketing system, not a place for privileged material. Contact details, source, and the status of an inquiry are the point. Case facts, strategy, and documents belong in your practice management system. You control what goes in, and every action is written to an audit log with its actor.
You remain the advertiser and those rules are yours to meet, and they vary by jurisdiction. Plyto's part is that nothing publishes or spends without your explicit approval, so every piece of copy passes in front of you before anyone else sees it.
Plans start at $49/month with unlimited seats, so intake staff and attorneys are all included. Ad campaigns, automations, and SEO tools are on the Growth plan at $149/month. The free trial includes every feature and no card is required.
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