A cafe's regulars are its business, and almost no cafe has a way to reach them. Plyto turns sign-ups, wifi forms and event RSVPs into a real customer list, sends the announcements you approve, and tells you which promotion actually moved the register.
Independent coffee shops
A neighborhood of regulars nobody can contact when a slow week hits.
Cafes and bakeries with events
Tastings, open mics and pop-ups that fill on the strength of one email.
Multi-location operators
Two or three shops, one owner, and no time to run marketing software.
Shops trying paid ads
A small budget that needs to answer for itself in customers, not impressions.
The regulars know the shop. Everyone else hears about the new seasonal menu by walking past. When a Tuesday goes quiet or a new roast lands, there is no list to tell, so the announcement is a chalkboard and an Instagram post the algorithm shows to a tenth of your followers. Meanwhile the loyalty punch card knows nothing and says nothing.
A sign-up form on the counter QR code, the website, and event RSVPs, all landing in one place with consent tracked. The agent keeps it deduplicated without you touching a spreadsheet.
Tell the agent a new roast lands Friday and it drafts the email. You approve it and it goes out. 100 sends a month are free; that covers a lot of Tuesdays.
A tasting or open mic gets a booking page, the invite goes to the list, and RSVPs land back in the CRM so you know who came and who to invite next time.
Run a small ad or a promo code and see which new faces it produced, because the click and the sign-up live on the same record.
An example run, using the product as shipped:
The counter QR code and website form have been quietly building the list: 340 locals with consent to hear from you.
A new single-origin lands. You tell the agent, it drafts the announcement, you approve, and it reaches the list that afternoon.
The weekend tasting gets a booking page and 28 RSVPs, each one now a contact who can hear about the next one.
Month's end: the brief shows the announcement brought 61 people through the door tracked by the offer code, and the tasting produced nine new regulars.
No. Keep the register and the punch cards. Plyto is the layer they never had: the list, the announcements, the events, and the reporting on what actually brought people in.
The $0 plan is built for exactly one shop: the CRM, a sign-up form, 100 sends a month, unlimited staff accounts, no card. Upgrade only if you outgrow it.
Keep posting. The difference is the list is yours: every send reaches everyone on it, which no algorithm promises. Plyto can also run paid ads on Meta when you want reach beyond your followers, with a hard budget cap.
Start on the $0 plan. No card, no sales call.
Start free