GoHighLevel's trial runs 14 days and then the cheapest answer is $97 a month. Plyto starts at $0: a real CRM with an AI agent, free forever, with the full marketing stack waiting on paid plans instead of standing at the door.
Brand-new businesses
First customers, first follow-ups, no budget line for software yet.
Startups pre-revenue
The system should exist before the spend does. Set it up free, grow into it.
Side businesses
Nights-and-weekends operations that still lose money when a lead goes cold.
Teams outgrowing the spreadsheet
Past the shared sheet, not ready for a three-figure monthly bill.
GHL asks for the card up front, gives you 14 days, and then bills agency-grade pricing whether or not the business is ready for funnels, campaigns and sub-accounts. For a new or small operation, that is a subscription to software you are still learning, priced for agencies who resell it.
The free plan is a working CRM: contacts, deals, pipelines, lead forms, 100 email sends a month, and an agent with $10 of monthly credit doing the setup and drafting.
Automations, ad campaigns, the website builder and SEO tools are all in the free trial. You see the full product before any money moves, and nothing bills when the trial ends.
GHL's center of gravity is snapshots, sub-accounts and white-label resale. Plyto is built for the business running its own marketing, with the agent as the interface instead of a forty-item menu.
$49 for the CRM at 1,000 contacts, $149 for the full stack with ads and automations, unlimited seats on both. The upgrade follows the business instead of preceding it.
The structural difference is where the floor is:
| GoHighLevel | Plyto | |
|---|---|---|
| Free plan | None: a 14-day trial, card up front | Free forever: CRM, email, forms and the agent |
| Entry price | $97/month | $0, then $49 for the CRM, $149 for the full stack |
| Built for | Agencies reselling the platform to clients | The business itself |
| AI | Features spread across a large configuration surface | The interface: describe the outcome, approve the draft |
| Learning curve | Powerful and famously heavy | A chat box and a CRM |
GoHighLevel's pricing and trial terms change; check their current page. The structural point holds either way: their floor is a paid plan, ours is $0.
An example path from free to full stack:
Sign up free, no card. The agent imports your contacts and builds the pipeline the same day.
A lead form goes live and follow-up email drafts wait for your approval.
When you want funnels, automations and ads, the trial turns everything on so you can judge the whole product.
You move to $149 when there's revenue for it to manage, not because a 14-day clock ran out.
No. The free plan covers the CRM and email core; funnels, automations and ad campaigns live on paid plans and in the trial. The difference is you start at $0 and step up when the business is ready, instead of starting at $97 to find out.
If reselling white-label software is your business model, GHL is built for exactly that and Plyto is not. Plyto fits agencies that want to operate several client businesses from one login on flat plans, with unlimited seats and no per-account resale machinery.
100 contacts, 100 email sends a month, $10 of AI credit refreshed monthly, unlimited users. The caps are printed here on purpose: you should know the walls before you move in.
Contacts and pipeline data import via CSV with agent-assisted mapping. Automations are rebuilt by describing them to the agent, which is usually faster than the original configuration was.
Free plan with no card. The whole stack in the trial.
Get started free