Sources
Every dollar traced from the click that started it to the deal that closed.
Attributed revenue
$64,900
last 30 days
Total ad spend
$4,130
paid sources only
Leads
81
all sources
SourceVisitsLeadsDealsSpendRevenue
Facebook Ads4,820445$2,920$26,700
Google Ads2,610183$1,210$16,900
Referral640122-$17,900
Direct1,18071-$3,400
Why this is the hard part
Ad platforms report the click. Your CRM reports the deal. Nothing joins them, so most businesses guess. Plyto captures the click on the way in and keeps it attached to the contact through the deal, so the revenue column is measured rather than estimated.
What the agent does with it
Reads this table every morning, names the source that is losing money, and proposes where the budget should go instead. You approve or you do not. Nothing moves on its own.