Ad campaigns
What each campaign cost, and what came back. Facebook and Google in one table.
Spend
$4,130
last 30 days
Leads
62
$67 per lead
Revenue
$43,600
closed, attributed
Return
10.6x
on ad spend
| Campaign | Status | Spend | Leads | Cost / lead | Revenue | Return |
|---|---|---|---|---|---|---|
| Spring cleanup - Portland metroFacebook | Active | $1,840 | 31 | $59 | $21,700 | 11.8x |
| Landscaping near me - exactGoogle | Active | $1,210 | 18 | $67 | $16,900 | 14.0x |
| Retargeting - form abandonersFacebook | Active | $420 | 9 | $47 | $5,000 | 11.9x |
| Fall aeration - broadFacebook | Paused | $660 | 4 | $165 | - | 0x |
What Plyto said about this
“Fall aeration has spent $660 for 4 leads and no deals in three weeks, while Spring cleanup returns 11.8x. I have paused the aeration campaign. Moving its budget across would put Spring cleanup at $84 a day. Want me to?”
Budget changes and launches always wait for your confirm button. The agent cannot raise a daily cap on its own.